Neste artigo, o director do McKinsey Global Institute, Jacques Bughin, faz algumas recomendações dirigidas às organizações que planeiam implementar mudanças culturais e organizacionais, e deste modo concretizar a sua Transformação Digital:
Companies pursuing offensive digital strategies need to invest more in digital operations than their average competitor, our research demonstrates – but not too much more. Typically, your investment should exceed that of your competitors by 20% to 40%, depending on your industry; beyond that, the return starts to diminish. The rationale is simple: The average player tends to pursue defensive strategies, largely focusing on preserving its existing business. An offensive strategy’s goal is expanding reach, which requires a higher investment.
Clique aqui para ler o artigo completo: Digital Transformation: the five essential elements of exceptional execution